Kendall Shew has always been about rhythm—whether it’s behind a drum kit or making sure an event or a marketing campaign runs smoothly. He started in high school drumline, moved on to college percussion ensembles, and eventually toured with the Idaho National Guard Band, playing across the country and even assisting with disaster relief after Hurricane Katrina.
Over the years, he’s performed with bands across the Pacific Northwest, playing everything from classic rock to country to punk rock. But music wasn’t the only thing that caught his attention—he also found himself drawn to the logistics of live events, from organizing performances to managing promotions.

His story doesn’t just contain live events and entertainment, he has been an expert in the corporate digital marketing world for over 20 years as a strategist, creator and thought leader. He also likes to connect businesses and provide opportunities for new people to the marketing industry. As a former President of the Boise Advertising Federation and longtime sitting member on the board of directors, he put that into practice often! He also volunteers with the Boise Hive non-profit as well as a big supporter of marketing/advertising students on behalf of the American Advertising Federation National Student Advertising Competition.

Now, he splits his time between performing, thinking about digital marketing, coordinating events, and supporting artists and brands behind the scenes. Whether on stage or off, his focus is the same—helping create great shows, great client marketing campaigns and smooth experiences for artists, brands, and audiences alike.